Cover and spreads from a Ritchey Bicycles 32 page product catalog. Tom Ritchey the founder and designer of bikes and parts, was one of the first builders of the original Mountain Bikers that flew down the dirt roads of Mt. Tam in Marin County California.
His parts have the brand name LOGIC. I developed the concept of Logic Follows Function which was carried out through the catalog with sidebars explaining the Logic and Function of that part.
In addition to the Creative Direction and Design, I managed the production, directed the photoshoot and supervising final print production including flight check, final proofs and press check.